Cruyff Education

The academic legacy of Johan Cruyff

Get Smarter. Perform Better.

Cruyff Education is a pioneer and leader in education for and with athletes.

We were founded on Johan Cruyff’s mission to educate athletes so they can successfully combine their sports careers with their studies. With our Cruyffian approach, we now reach professionals with a passion for sport, both within and beyond the world of sports, to further professionalize the sports industry.

Johan Cruyff Institute

Johan Cruyff Institute offers sports management education for every stage of a professional career, from vocational and undergraduate programs (in the Netherlands through Johan Cruyff College and Johan Cruyff Academy) to postgraduate programs, master’s degrees, and executive education, as well as lifelong learning and in-company training for both athletes and non-athletes.

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Johan Cruyff Academy

Johan Cruyff Academy offers elite athletes in the Netherlands the opportunity to balance sports with a four-year Bachelor of Science program (‘hbo’) in Sport Marketing, a learning track of Commercial Economics.

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Johan Cruyff College

Johan Cruyff College offers elite athletes and talents in the Netherlands the opportunity to balance sports with vocational education (‘mbo’) programs in Sport & Business and Sport & Coaching.

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Lifelong development

Cruyff Education has grown into a cohesive ecosystem that brings the entire sports community together and fosters knowledge sharing. Together, we continue to strengthen sport and the sports industry, the Cruyffian way.

“I was able to fully tailor my studies around my sport. I learned that perseverance, calmness, and focus on the finish line make the difference both in sport and in studies. And thanks to the close guidance from the teachers and the option to study remotely, I was able to achieve everything at my own pace.”

Ramsey Angela Alumnus, Johan Cruyff College

“An important part of the program was looking beyond my own sport, connecting with other disciplines, learning from different sectors, and listening to people from various fields. I learned a lot from this approach, and from my fellow students with different backgrounds, we complemented each other perfectly.”

Vitor BeniteAlumnus, Johan Cruyff Institute

“The program taught me to think differently. To make connections, to see how sport, management, and communication are all interrelated. I still use this every day, especially in my current role where I work closely with people.”

Anouk SohierAlumna, Johan Cruyff Academy

Cruyffian Learning Model

At Cruyff Education, we connect learning and performance. In our Cruyffian Learning Model, sport and study go hand in hand: we develop knowledge, skills, and character. Drawing on the qualities of sport, we foster talent development in all areas, physical, mental, social, and personal. In this way, we educate students who can lead their own game and grow into professionals who shape their own future.

“We must focus on developing good players and good people.”

Johan Cruyff

Join Cruyff Education

Develop your knowledge, leadership, and passion, and change the game, both in sports and beyond.

info@cruyffeducation.nl